AD Burger

AD Burger needed our burger restaurant rebrand Dubai treatment to refresh an identity that had grown dated, built to feel confident enough to compete for a spot at Dubai's Global Village — a stage where a weak visual identity gets overlooked instantly among hundreds of other food brands. We rebuilt the logo and visual system with that specific context in mind: bold enough to read from a distance in a crowded event space, not just on a screen. That identity went on to anchor the brand's successful Global Village application.

Winning a spot at Dubai's Global Village came down to the strength of the application itself, which is where our event application brochure Dubai work made the difference — a design and brochure built specifically to make AD Burger's case on paper as confidently as the food would at the stall. We treated the brochure as a sales document, not a formality: clear positioning, strong visuals and a case for why the brand belonged at the event. That application was accepted, and the brochure is what carried it across the line.