Extremedy — Luxury Fashion Brand Global Ecommerce Dubai

Luxury fashion label online store for Extremedy: global e-commerce site, brand guidelines, social media, photoshoots and a fashion show film at The Palm.

Client
Extremedy
Industry
Luxury Fashion
Duration
Ongoing partnership
Services
Website, Mobile version, E-commerce, Brand identity, Marketing strategy, Content writing, Influencer marketing, Photoshoot, Video shoot, Social media, Paid advertising, Lead generation

About the project

Extremedy is an international luxury fashion house based in Dubai. Its two labels, EXTREMEDY1980 and EXTREMEDY COUTURE, offer bold, uncompromising clothing for men and women, born from a frustration with an artificial and over-processed world and made for a fashion-forward clientele.

From the outset, we joined forces with Extremedy to strengthen its digital presence and its global reach. The centrepiece is a luxury fashion label online store, supported by campaigns, creative content and collaborations run with our influencer marketing agency in Dubai.

Together we have shaped a fashion narrative in tune with Dubai's dynamic, glamorous lifestyle. Brands that sell directly online will find the wider method in our guide to D2C brand marketing in Dubai.

Extremedy
1/7

Website & app

E-commerce website

We built www.extremedy.com applying our expertise in luxury fashion brand global ecommerce Dubai projects where the platform has to sell two distinct labels — EXTREMEDY1980 and EXTREMEDY COUTURE — to a worldwide audience without blurring either identity. Developed through our ecommerce website development in Dubai work, the site structures collections so a fashion-forward buyer anywhere in the world finds the exact label and piece they came for. This clarity is what lets one platform carry two bold identities without either one diluting the other.

Mobile version

Built on our expertise in fashion label mobile shopping Dubai work, the mobile version carries both Extremedy labels onto a phone screen with the same care for detail as desktop — fabric close-ups, fit notes, the full collection story. We rebuilt product pages specifically to hold that level of detail without feeling cramped at phone width, since a fashion-forward buyer judges a brand by how it handles the small screen as much as the big one. Nothing about the experience gets simplified away.

Request a website audit
2/7

Brand identity

Brand guidelines

Our fashion label brand guidelines Dubai work gave Extremedy a consistent identity across logo, brochure, letterhead, business card and more, each with a refined, fashionable style designed by our graphic design agency in Dubai team. We built the guidelines to flex across two labels without either losing its own character, since a fashion house's credibility depends on every printed touchpoint looking as considered as the clothes it represents.

Request your brand identity
3/7

Strategy & support

Marketing strategy

The marketing strategy built for Extremedy is being documented and will be detailed here soon.

Talk to us about your strategy
4/7

Content & influence

Content writing

The content writing produced for Extremedy is being documented and will be showcased here soon.

Influencer marketing

The influencer marketing campaign run for Extremedy is being documented and will be detailed here soon.

Start your content campaign
5/7

Photo production

Photoshoot

Our luxury fashion event photography Dubai sessions capture Extremedy's events, models and collections for men and women, shot by our photography agency in Dubai team to match the brand's uncompromising visual standard. We treat every event as a shoot in its own right rather than a backdrop for casual snapshots, since these images carry the brand's identity across the site and social feed long after the event itself has ended.

Book your photo shoot
6/7

Video production

Fashion show at The Palm

Fashion show at The Palm

Our fashion show behind-the-scenes film Dubai production followed Extremedy's latest collection unveiling at The Palm, from the runway itself to the craftsmanship behind each design. Produced by our video production company in Dubai crew, the film was built to show the work behind the moment, not just the moment itself, since a fashion-forward audience responds more to process and craft than to another straight runway recap.

Book your video shoot
7/7

Social media & acquisition

Social media management

We manage Extremedy's luxury fashion brand social media Dubai presence to carry both labels' distinct energy — EXTREMEDY1980's edge and EXTREMEDY COUTURE's polish — across feeds that never blur into one generic fashion account. With our social media agency in Dubai work, the accounts bring the brand to a larger audience and give it a strong image online, since a fashion-forward clientele follows brands whose feed looks as uncompromising as the clothes themselves.

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