Knowing how to choose a Google Ads and Meta Ads expert in Dubai saves you months of wasted budget. Anyone can open an advertising account. A real expert shows their method before they ask for your money.
In Part 1, we saw how Google and Meta differ and what a healthy set-up looks like. This second part gives you the signs of a real expert, the questions to ask before you hire, and what the first 90 days should look like.
How to choose a Google Ads and Meta Ads expert in Dubai: five signs
Before you hire, check these five points:
- Conversion tracking first: they measure calls, forms and WhatsApp clicks before spending your budget.
- Questions about your business: margins, best-selling services, ideal client, sales process. Not only "what is your budget?"
- Clear ownership: the ad accounts stay in your name, and you can see everything inside them.
- Transparent reporting: monthly figures on cost per lead or sales, not only clicks, with a short note on what will change next.
- Realistic promises: nobody can guarantee results or a fixed price per lead before testing. Be careful with anyone who does.
Ten questions to ask before you hire
Take this list to your first meeting. The answers tell you quickly whether you are talking to an expert or to a seller of clicks.
- How will you track calls, forms and WhatsApp messages?
- Will the ad accounts be in my company's name?
- How are your management fees separated from the advertising budget?
- Which platform would you start with for my business, and why?
- Which landing page will the adverts send people to?
- In which languages will the adverts run?
- How often will you review and change the campaigns?
- What will the monthly report show?
- Who will actually work on my account every week?
- What happens to the accounts and data if we stop working together?
A good expert answers clearly and without jargon. If an answer stays vague, ask again. If it stays vague a second time, keep looking.
The first 90 days with a good expert
Every account is different, but a serious expert follows a clear rhythm in the first three months:
| Period | What should happen |
|---|---|
| First weeks | Goals agreed, tracking installed and tested, landing page checked, first campaigns live |
| First month | Weekly reviews, weak keywords and audiences cut, first creative tests |
| Second month | Budget moved to what brings enquiries, new versions of the best adverts, remarketing added |
| Third month | Clear view of the cost per lead, decision on adding the second platform or new services |
If after the first month you still cannot see which adverts bring calls or WhatsApp messages, something is wrong with the set-up, not with the platform.
Freelancer or team: when to bring in professionals
A freelancer can be enough for one small campaign on one platform. A team makes sense when:
- Your monthly budget is large enough to make mistakes expensive.
- You advertise on both platforms.
- You want to track real sales rather than clicks.
- You need adverts, videos and landing pages produced quickly, in more than one language.
Hello World Label manages lead generation and ad campaigns and social media advertising for businesses in Dubai and the UAE, with advertising, content and website handled by one team.
FAQ
Should I start with Google Ads or Meta Ads?
If people already search for your service, start with Google Ads. If you sell something visual or need to create demand, Meta Ads usually comes first. Many businesses add the second platform once the first one is tracked and profitable.
Who owns the ad accounts?
You should. The accounts stay in your company's name, and the agency works inside them with access you can remove at any time.
Can an expert guarantee a cost per lead?
No. A fixed price per lead cannot be promised before testing. A serious expert gives you a test plan and reports the real cost once data comes in.
How often should campaigns be reviewed?
Weekly in the first weeks, then at a steady rhythm agreed with you, with a monthly report on leads and sales.
Do I need ads in Arabic as well as English?
Often yes in Dubai. The right languages depend on your clients; a good expert tests the versions that match your audience.
