Free guide

E-commerce Growth Guide and Checklist for the UAE

A practical toolkit for founders, e-commerce managers and marketing teams of online brands in the UAE, prepared by Hello World Label.

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This guide turns the lessons from our article on e-commerce marketing in Dubai into checklists you can use with your team. Work through one section at a time, tick each box when it is done, and use the tables to plan your year and track your results. If more than a few boxes stay empty in a section, that is where your next quick win is.

USD 11.5 billion: the size of the UAE e-commerce market in 2025, or 15.7% of all retail sales (EZDubai and Euromonitor International, 2026).
70.19%of online shopping carts are abandoned on average, and 48% of shoppers who abandon at checkout blame extra costs such as delivery and fees (Baymard Institute).
In the UAE, the preference for cash on delivery has dropped to around 10% of shoppers, and one in three MENA shoppers says they would switch to a competitor after a single failed payment (Checkout.com).

What is inside

  1. 1Foundations and unit economics checklist
  2. 2The 40-point store audit
  3. 3Retention flows every brand needs
  4. 4Retail calendar for the year
  5. 5Unit economics worksheet
  6. 6KPIs to track every month
  7. 7Your 90-day action plan

This guide goes with our article : E-commerce Marketing in the UAE

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