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Coffee brand logo and packaging design for Tokawa, a Dubai coffee house that roasts beans from the best coffee-growing regions.
Tokawa is a source of freshly roasted coffee in Dubai. Passionate about coffee, its team seeks out the finest beans from the best growing regions and offers curated blends from several countries, coffee gadgets and professional courses: a place where enthusiasts come to taste, shop and learn.
Our collaboration with Tokawa has been a creative journey, and together we turned a coffee address into a thriving brand in Dubai. At the centre of the work is the coffee brand logo and packaging design, created by our graphic design agency in Dubai with the strategic support of our branding agency in Dubai.
In the same sector, see our project for 1718 Café.
We designed Tokawa's full brand identity through our coffee roaster packaging design Dubai work, building the logo and packaging around a single idea: every bag should read as premium before a customer even opens it. We treated packaging as the primary brand touchpoint rather than an afterthought to the logo, since a coffee brand's packaging sits on a shelf doing the selling long after any ad has stopped running. Every element, from the logo mark to the bag's own texture, was built to express the character of this exceptional coffee.
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