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Franck Muller — Luxury Watch Film Production Dubai

A product film for Franck Muller, shot with director Georges in 2021.

Client
Franck Muller
Industry
Watchmaking
Duration
2021
Services
Video shoot

About the project

Franck Muller is a Swiss luxury watchmaker, present in Dubai through its boutique partners.

In 2021, we produced a short product film for Franck Muller with director Georges, built around a single watch — the kind of restrained, detail-led piece a Swiss watchmaker's name calls for.

Franck Muller
6/7

Video production

Video shoot

In 2021 we produced a product film for Franck Muller with director Georges, drawing on our experience in luxury watch film production Dubai brands trust when a single piece has to carry the whole story. Rather than cutting between angles and effects, we built the film around one watch, one set of hands, and the kind of patient, detail-led pacing that lets craftsmanship read on screen. Lighting and macro work were planned around the movement and the case finish specifically, because for a Swiss watchmaker's name, any shortcut shows immediately. The result is a restrained, cinematic piece built to represent the brand rather than chase views.

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