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UAE Content and Influencer Marketing Guide and Checklist

A practical toolkit for business owners, marketing managers and brand teams in Dubai, prepared by Hello World Label.

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This guide turns the lessons from our article on content and influencer marketing in Dubai into checklists and templates you can use with your team or your agency. Work through one section at a time, tick each box when it is done, fill in the brief template before every collaboration, and use the tables to value your campaigns and track your results. If more than a few boxes stay empty in a section, that is where your next quick win is.

12.5 millionsocial media user identities in the UAE, equal to 110% of the population (DataReportal, Digital 2026).
About 1 in 3 social media users makes spontaneous purchases each month from content they see on social media (Sprout Social Index, 2025).
Since 1 February 2026, anyone who advertises on social media in the UAE, paid or unpaid, must hold an advertiser permit from the UAE Media Council; operating without one can lead to a fine of AED 10,000 for a first offence and AED 40,000 for a repeat (UAE Media Council, as reported by Gulf News).

What is inside

  1. 1Content strategy checklist
  2. 2Creator vetting checklist
  3. 3Creator brief template
  4. 4Advertiser permit and disclosure checklist
  5. 5Measurement and reuse checklist
  6. 6Campaign value worksheet
  7. 7KPIs to track every month
  8. 8Your 90-day action plan

This guide goes with our article : Content and Influencer Marketing in Dubai

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